Thanks to the power of the Durst, Bizkit made headlines on a weekly basis. In 1998 while on the Ozzfest tour, despite The Prince Of Darkness headlining, all eyes were on Fred emerging each night from a giant toilet onstage like Mr Hankey with a New Era sponsorship deal. How could any band compete with that?
But there’s more to Fred than toilet humour (although it comes up a lot, have you seen the video for Ready To Go?), he has an eye and an ear for musical trends. Fred knew that nu-metal’s co-opting of hip-hop culture could only go so far, before rap music came back in a big way – and still rides high in the charts today. So, using his intuition and phonebook of famous friends, he enlisted Snoop Dogg, Eminem and Dr. Dre for Bizkit’s landmark Break Stuff video. Not only that, but he brought in Method Man, Redman, DMX and Xzibit to work across their Chocolate Starfish record.
So once you’ve invented your own dance craze and merged the disparate worlds of metal and hip-hop, how do you continue? Yes, you conquer Hollywood! While Metallica’s I Disappear was the initial soundtrack to Mission: Impossible 2, it was Bizkit’s Take A Look Around that became synonymous with the Tom Cruise flick. In the video we see Fred take on the role of an undercover agent working in a diner, akin to his actual career as an undercover zeitgeist curator working in a nu-metal band. Hiding in plain sight – we see you!