Travis Barker is a very clean-living man. Doesn't drink, doesn't smoke, doesn't take drugs, owns an awesome vegan fine-dining restaurant. And being a very rich, showbiz, California kind of guy, the blink-182 drummer probably has the sort of health and wellness routines that'll just make you feel sad about your own efforts.
And so we come to enemas, the bum procedure of a thousand uses, one being the way very rich people like to go to the toilet. Travis has teamed up with water-bros Liquid Death for a special collab, dubbed Enema Of The State, to help you put their product into your body the other way round than you normally would.
“What’s my secret? How did I marry the woman of my dreams? How have I had such a successful career in music? I use Liquid Death mountain water," explains a naked-but-for-pixels-over-his-chap Travis in the ad. "...In my asshole.”