Following some brilliant work across the pond with the likes of
Meet Me @ The Altar and Scowl, Taco Bell are bringing the Feed The Beat
programme to the UK.
And the fast-food giants have launched their long-running
initiative – which not only helps feed up-and-coming touring musicians, but
also uses bands’ music in adverts and on their socials – here with the mighty
High Vis, whose song Fever Dream will soundtrack their Cravings Burrito ad between
March 5 and May 6.
“As a band from the UK, touring the U.S. is an absolute world
away,” says frontman Graham Sayle. “The drives are insanely long, and you can
easily become crippled on a diet of service station snacks, crisps and sweets.
“Taco Bell and the Feed The Beat initiative properly saved us on
numerous occasions. Organising free food for our band and crew, all across the
country. If you ask any touring band they’ll agree it’s by far the best option
when eating on the road. So when they asked if we were up for having Fever
Dream featured on an advert for their new UK stores, we were more than happy to
oblige!”
As well as getting High Vis in on the action, Taco Bell have
also confirmed that Neck Deep, FelixThe1st and MISOGI have joined the UK Feed
The Beat programme – so watch this space.
Check out the Cravings Burrito ad below: