Watch the animated video for IDLES' new single, Model Village.
Ahead of the release of their upcoming record Ultra Mono in September, IDLES have just unveiled another new single, Model Village.
"I hated growing up in a city that was really a town that was really a fishbowl," comments frontman Joe Talbot of the track. "I left as soon as I could, only to realise the fishbowl didn't exist… just the fish, and they're everywhere."
To accompany Model Village, the band have teamed up with directors Michel and Olivier Gondry in collaboration with WeTransfer’s editorial platform, WePresent, for a really great, charming animated video.
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"Olivier and I were excited to work on this because we use completely opposite techniques," explains Michel. "I work with a primitive system of cutting paper and moving it under the lens frame by frame. Olivier then transforms it by morphing, warping and CGI.
"Basically, in the first part we try to illustrate the lyrics as close as possible, to create the world, and then in the second half… they go to the moon."
Joe adds: "Michel’s work is handmade and it's human and that's something that our society pushes against: you need to be perfect. You need to look perfect and everything needs to be seamless and strong. But actually, vulnerability and naivety are strengths. To be vulnerable and to be naive is to have empathy. And so, to empathise with your adversaries and allow yourself to be naked on film or on record is a really strong thing to do. It liberates you and it also liberates your audience. That's something that I hope that IDLES can do, and that Gondry's been doing for years."
Watch the video for Model Village below:
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