Lochie: “It’s massive, absolutely massive. Even before songs are done, Sabian [Lynch, vocals/guitar] is in touch with our video guy talking about what we can cook up and how we can make it as big and crazy as possible. Before I joined the band, I hadn’t even seen that many of my favourite bands’ music videos, because my thought was that I just needed the music, but I’ve since starkly changed my opinion on that. I’ve seen what they can do – they’re the easiest, biggest form of advertisement for your music. Plus, they’re super fun to do.”
Lucas: “For me, a song without a video is like a movie without a soundtrack. It can exist, but there’s so much more to be understood when more senses are at play.”
Lochie: “It’s great seeing more videos moving away from band performances as well. What Holding Absence do with their videos, for instance, is so much more than just some dudes playing their instruments in a garage.”
Lucas: “Yeah, there’s an art to that in and of itself. The next Alpha Wolf video for this EP is a great example of that – it’s the best
video!”
Lochie: “We’ve never done anything like that before – we took a page straight out of your guys’ book! We just wanted to see how enormous we could make it.”
Lucas: “There’s no going back for you guys now! After this, I can’t imagine an Alpha Wolf album without some insane video to go with it.”
Lochie: “Yeah, that’s definitely the direction we want to go in. We want to keep doing things that are cinematic and pretty, rather than just doing something with a bit of animation or whatever. I don’t want to stop now.”