If you listen to hardcore, collect trainers and sometimes ride a bike, you probably have a very curated Instagram feed and know the brand Chrome Industries. Remember when we all rode fixed-gear bikes? I praise those of you who still do.
This iconic lifestyle bag brand has teamed up with LGBTQ+ charity True Colors United to launch a capsule collection of styles made to celebrate unity, acceptance and diversity, with 100 per cent of profits being donated to the charity. So not only can you own a practical, stylish bag, but you can show your support to and/or celebrate being part of the LGBTQ+ community.
Chrome are known for their sling bags with chunky seatbelt-style buckles. I have no idea why a seatbelt buckle looks so good on a bag, but there’s something about them that make these messenger and sling bags so damn iconic.
The six-piece capsule features an all-over grid pattern as a nod to the intersectionality of all identities, as well as a colourful, fun, reflective gradient panel to ensure visibility wherever and whenever. Keeping you safe on the roads as well as standing out in the pit!
Talking about the collection, Chrome Industries President Meghan Litchfield says, “Chrome believes Pride is more than a moment, more than a month. We’re so proud to be partnering with True Colors United to support their tireless year-round efforts to address youth homelessness in the LGBTQ+ community.”
I swear these bags will not only last forever, but they might get you noticed by your crush! I’ve definitely gone up to someone before and said, ’Is that a Chrome bag?!’ Just because I think they are cool…