The Darkness have dropped a new video for In Another Life – and it features Abbey Clancy having to save Justin Hawkins "from the fiery gates of hell".
Lowestoft rock'n'rollers The Darkness have always made excellent music videos, and their latest effort for In Another Life is absolutely no exception.
Featuring model/TV personality Abbey Clancy as an archangel saving from Justin Hawkins "the fiery gates of hell", as she says, this is as entertaining as they come. “I’m a big fan of The Darkness and I’m so happy they asked me to be involved," Abbey enthuses. "The guys made the video shoot so easy and we had so much fun on set. It looks amazing, and playing an angel was a heavenly way to spend the day.”
“These days music videos are too often an afterthought when structuring an album campaign," adds Justin. "'Walk towards the camera looking mean… ooh, jump off that… Make it look like that thing is going up your bum,' the director suggests, and like spaniels we obediently do so, at the expense of dignity and self respect. The results are invariably rubbish.
“In Kristy [Kristy May Currie – Hells Bells co-director], we have found our saviour. She came to us with an entire concept, storyboard, shot list and cast. All we had to do was look fabulous and 'act'. It was like the glorious olden days, when everything we did mattered enough to be done properly. Kristy is brilliant and passionate and I hope we get to work with her again!
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“I know from my own experience that when one is as beautiful as Abbey Clancy, there is no obligation to be nice to anybody. There’s no obligation for her to do anything at all, the sheer force of her beauty will bend the universe to her will. Nevertheless she is the living embodiment of grace and kindness. Aside from her brilliant acting and dazzling appearance, she was awesome company and we had a great laugh all day. I’m beginning to wonder if perhaps she is an actual angel. Anyway, I’m a disciple of Clancy and I make no apologies for that. I hereby dedicate my life to her.
“I hope folks enjoy this vid, it was a thrill to make. We all insisted on doing our own stunts so this may be the last The Darkness music video for a while as we explore opportunities in Hollywood.”
In Another Life is taken from The Darkness' latest album, Easter Is Cancelled, which is out now via Cooking Vinyl. Watch the band's new video below:
