Skindred’s rise was a decade earlier than Those Damn Crows. Is there a difference now in how bands get noticed?
Benji: “These days there’s so much social media behind bands, but how much that helps is all relative. If you’ve got a good person doing all that for you, all those hashtags and shit, brilliant. We never had that hand up, and then again we’re on about our ninth fucking record deal. When we’d get dropped, I’d get upset. Now I’m like, ‘Well, who’s next?’”
Shane: “I don’t think there’s much difference – if you come from the right place, good things happen. With Skindred from Newport and us from Bridgend, there’s a very similar vibe in what we witness in our towns and cities. There are big homelessness problems, for example, and genuine challenges, and writing from that perspective gives everything you do an authenticity, and while Skindred’s music has a different sound to ours, we’ve both got that in common.”
What was it like when you found out you had a Number One album?
Shane: “I’m so glad we were in the tour bus together at the time. We just exploded and made a hell of a racket. Management told us we had to keep the news quiet till later. That was a challenge. I rang my brother, but I couldn’t get any words out. I was welling up. But he just knew. He said, ‘You’ve done it, haven’t you?’ I whimpered, ‘Yes.’ He was, like, ‘Bro, I’m so proud of you.’ We started talking about our dad who has passed away, and how proud he’d be. Damn, I’m getting emotional now!”
Benji: “I was thrilled for them. I bought two copies of their album, because no-one knows quite what that battle’s like. Our last album Smile was officially Number Two – but I suspect it was really Number One. I believe a major label could not be seen having an indie beat them, so a bit of skulduggery went on. I was upset for a minute but when I was on the breakfast TV sofa the following day talking about the album, I felt like we’d won.”
The cherry on top is surely gonna be headlining your home festival, Steelhouse. Skindred did it last year, and Those Damn Crows will finally do it next month...
Shane: “I was a bag of nerves for our first show there [2016]. We were playing too quickly, like we’d gone punk, and I was so wound up that I couldn’t get my breath. I ended up in an ambulance, wired up to an ECG machine. It was then I discovered I have a heart murmur. It’s under control now, and I understand it better. Mikey [Evans, Steelhouse organiser] always said we’d headline one day. We thought he was joking, but to see it happen is amazing. We always thought we could do it, but never seriously imagined we would. It’ll be a special and emotional night.”
Benji: “Those Damn Crows are there on merit, and it’s simply because they have real fans. They haven’t had hype or anything like that. It’s all grassroots, organic and building things up. It’s gonna be emotional, and it shows that rock’n’roll is not a 100-metre dash but a marathon. You gotta stay in the race.”
Finally, what one piece of advice would you give to a new band?
Shane: “Literally just go and play. We’d go anywhere, it didn’t matter. Put on your best show, whether it’s to three people or thousands. Attack everything, be a force of nature. Remember, you never know who’s watching. We were gigging at a little pub in London and it turned out there was a record label there.”
Benji: “I think of Tyson Fury. Remember how that guy [Deontay] Wilder floored him? Fury’s eyes were rolling and he looked out of it. But he got up, carried on and he still bloody won. Stick it out. Slipknot were turned down by everyone at first, but to me that’s encouraging. What I mean is, it ain’t about the machine that’s behind you, it’s about how long you can stay in the ring.”
Skindred tour the UK this October and November – get your tickets now. Those Damn Crows will headline Steelhouse on July 27 and tour the UK in October – get your tickets now.
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