Pearl Jam have released their own limited-edition run of wine… and the whole lot has sold out in a ridiculously speedy 12 minutes.
The grunge titans unveiled the 450-box run via their email newsletter, with all profits going to their charity supporting community health, the environment, arts and education, and social change, the Vitalogy Foundation. The wine sets contain four bottles of 'Idle Hands' wine, with each individual bottle boasting labels designed by PJ's art crew for their upcoming Home X Away tour.
“It’s just fun to be pulled in a little bit closer for a great cause," Washington winemaker Mark McNeilly of Mark Ryan Winery and Trey Busch of Sleight of Hand Cellars says of the project. "I think that if we can work with Pearl Jam and find some new arenas to talk about philanthropy and talk about people’s responsibilities toward charity, you can kind of open people’s eyes and let them know everybody has a responsibility to help everybody else."
Check out the amazing wine boxes below, and see more info at this link.