Elaborating on the album, Will explains that it follows the fantasy band on tour in the 1980s, trying to keep one step ahead of a deadly assailant, the muscular Mistress Of Death. As a sequel, it had to go harder.
“Sequels are always ‘more explosive, faster, more intense, louder!’" he told us. "This sequel is sleazier and sexier. And we’re pastiche-ing some of the tropes of rock music that we love, which is really fun. Everyone who's been involved in it thinks it’s the best thing that the group has made, and we're really proud of that. At this point in our career, that's all we can really hope for. Tom Dalgety [producer] told me that he listened to it in his car, and it made him cry!
“When we were coming to write this record, one of the suggestions was that we made it an all-killer record, like Painkiller by Judas Priest, where it’s bang after bang after bang. We love the last record, but it goes on tangents here and there, which is fun, but we wanted to get to a place where we had a bunch of hard rock songs we could just bust through live.
“The Satanic Panic is a theme of a lot of these stuff across the record. There's a really cool song called The Black House, which is about [Church Of Satan founder] Anton LaVey and Jayne Mansfield. There’s a lot of rock’n’roll lore that we play around with. Obviously the Jim Steinman stuff is a really big deal to us, and he’s still a massive influence. But I suppose on the last one, we were doing a lot of Lost Boys tropes, with the vampire thing, which Jim Steinman has done for years and years.”
On the titular baddie, Will found her at a wrestling convention and realised he'd found the perfect icon for the record.
“I can't give too much away, because it's an ongoing thing. I gotta keep kayfabe. But the idea was that we would take Sanguivore to a different part of the universe. As you can see, they’ve got this executioner’s mask we made for them, which draws on loads of heavy metal tropes, all mashed together. The person playing her is this incredible woman called Sarah, who I met at a wrestling convention in Manchester – she was a Chyna impersonator. I had this vision in my mind of what the Mistress Of Death should look like, and I walked in and saw her and just went, ‘Holy shit! That's her! That’s the Mistress Of Death!’ She's training for a bodybuilding exhibition out in Italy, and she's shredded at the moment. And in that weird way that everyone involved in Creeper has some kind of connection to this world, she was a scare actor for a bit as well, in a horror maze.
“So, yeah, now we have a pro-wrestler in our weird gang of misfits. We've got this crew of freaky individuals going around making these things together. It’s become this cast of characters, this unbelievable mesh of people, and it’s so much more than a band and songs. That was always our intention from the offset.”