Johan Hegg lives with his wife in an old house surrounded by fields and farms. Based in the countryside of central Sweden, the couple’s nearest city is Örebro, with a population of around 140,000, just a few miles down the road. When Johan needs to travel into town, he does so in what he calls his “eco-diesel car”, a ride he describes as “not being super-good for the environment”. He mitigates this by quickly adding that he’s “going to get a new car next year – probably a chargeable hybrid”.
If the image of the singer with the world’s premier Viking metal band pootling about the Swedish countryside in a vehicle that requires eight hours’ charge before it can be used for a pillage seems incongruous, then think again. Johan’s fascination with the Scandinavians that dominated Northern Europe for 300 years from the eighth century onwards stems from his love of history, but parts of their way of life continue to resonate today.
“Originally I used my interest in Vikings as a way of writing some cool lyrics,” he says, “but the more I think about it, the more I realise that there’s more to it than that. The fact that they lived in simpler times is also an interesting aspect. If we all existed in the way that they did, it would be much better for the environment.
“Obviously we’re in a situation now where the environment is being affected by human activity,” he adds. “There’s no denying that, and anyone that tries to is wrong. We need to do something about it – fast. In the western world especially, we need to think about how we travel, how we consume, what we buy, and what we throw away. Everything from food to technology, all of that. We’ve really got to think about how we live our lives.”
On a personal level, Johan is doing his bit. Although not a vegetarian – a meat-free Viking? Imagine that – he has drastically scaled back his consumption of animal produce. This decision, he says, is good for both the environment and for his own concerns for animal welfare. When at home, he eats the wild boar and deer that roam the fields near his home, as well as other game sold from a nearby farm shop. Such fare, he finds, cooks up a treat with the vegetables he and his wife grow on their own land (the kale, he says, is particularly hardy, even in the grips of a Swedish winter). For visitors with a sweeter tooth, the pair also have their own apple orchard.