On April 10, they kicked off the teasers by sharing a clip that said: “You cling to your virtual identity as if it were your very soul. Pathetic. I’m here to wipe away the detritus of your existence. All these thoughts, these memories, they are but a fleeting echo in an endless void. And just like that, you cease to exist in a digital realm. A mere blip erased from the annals of cyberspace. Farewell insignificant content.”
“It’s time for a new era. Initialising NeX GEn.”
Last summer, frontman Oli Sykes said that he wanted the follow-up to Post Human: Survival Horror to have a more “unhinged” approach, taking influence from the likes of Glassjaw as well as the “obnoxious, trashy and in-your-face” feel of hyperpop. “It’s not that we’ve lost that in our music, but as you become a bigger band, things do get more polished,” he explained. “I want to go the opposite way. Let’s be unhinged, let’s stop trying to make all the edges smooth.
“There’s no, ‘That song could be played on the radio if we don’t scream.’ It’s almost like we’re connecting to that time before Bring Me The Horizon had any prospects of being a big band. Back then, there was never anything but, ‘What do you want to make?’ So we’re trying to tap back into that.”
Catch BMTH live at Rock For People in June – get your tickets here.
Read this: Who are Bring Me The Horizon’s fans?
